Most churches are active on Facebook and Twitter, but if you are looking at developing your church’s social media presence, it is a good idea to look at Instagram. Instagram is the fourth most used social media platform worldwide. It can be an excellent platform for churches as it gives a chance to post more visuals, and people are more likely to comment on these images, resulting in more engagement.
There are already several churches on Instagram, and they are posting pictures, videos and messages. But for many, the content is not as appealing as it can be. This can be frustrating for the church as it may have a great mission, interesting people, and more, but it leaves its followers underwhelmed.
This blog will look at some of the ways to post better content on Instagram, as well as ways to make sure the church is posting content that is consistent with its mission.
Vibrant Posts About Upcoming Events
Events are one of the best ways to engage people on your Instagram page. If you are struggling to keep your page up to date and relevant, start posting about upcoming events such as bible study or youth revival. This is especially true if your church puts on a lot of events.
The best part about posting about events is that it is easy to do. This is because you already have the photos and videos from the past events, so all you have to do is post them.
You can also use your account to post photos of the service, scripture passages, and quotes that have been written by your youth ministries.
Share High-Quality Photos and Videos of Various Events
Instagram is the go-to platform for posting high-quality videos photos of events and daily activities of the church. And the best part is that it only takes a few clicks to get started!
Instagram, just like other social media platforms, compresses the media content you upload. So, sometimes no matter how hard you try, the quality of the photo or videos deteriorates. In such case, go to Instagram Settings => Account => Data Usage and toggle on the “High-Quality Uploads.”
This will surely make the Instagram page more fascinating. So, never post low-quality photos, even if they are good. In addition, try to click photos in a digital camera of a high-end smartphone and upload using a strong internet connection.
Use Instagram Templates
Using Instagram templates for posting quality content has become a trend now. It is easy to create a cohesive color scheme and style for the church’s Instagram page with pre-made templates from sites like PosterMyWall.
You can pick a template for the Instagram posts as well as stories from thousands of options online for free. This will also personalize your page, and it will amuse the audience. Plus, it saves the cost of hiring a graphic designer.
You can indeed create a great-looking profile page without them, but templates will help you get started quicker. Instead of spending hours trying to come up with a design, you can use a template as a starting point.
Create A Caption That’s Relatable to What Others Might Think
When you are posting on Instagram, the caption is just as important as the photo. It is the description of your photo. It can make or break a photo, and is the icing on the cake. You must not underestimate it as it is among the important things in church marketing strategies.
Thus, you need to learn how to write captions that are relatable to what others might think. Creating a caption that is relatable is one of the best ways to make your church’s Instagram page more attractive.
Therefore, you need to pay attention to the caption of the photo and make sure it appeals to your target audience.
Create Short Infographics Video or Photo Series
Another great way to post quality content on your church’s Instagram profile is to use infographics. They are a great way to get your message across in a fun, visual way.
An infographic can instantly grab people’s attention and showcase your message with quality information. Along with activities at church, you can make short infographics to spread awareness about certain things.
When posting such content, use a carousel. They are easy to consume and provide important information in a single post–Keep it focused on the message, not the image.
Start A Series of IGTV Videos or Photos
A video or photo series can help you to attract the audience and tell them about your church. You can talk about your church’s community, vision, values, and mission in this series and use this series to attract more people to your church.
It can also be used to provide lessons and information on specific topics. Posting an IGTV video or photo about such topics every Sunday (or any other day of your choice) will make your Insta account more qualitative and informative.
It would be like a TV show episode, which will appeal to followers. Eventually, this will enhance the engagement of new users, and gradually you will get more audience.
